Harsh Ajmera

Google buys Yahoo SmartAds partner-Teracent. Dynamic ads for the masses

Can you spot the difference between these two sample display ads? Of course you can. However, the most important difference is not discernible to the naked eye. The lower ad was customized and chosen from thousands of different creative elements, automatically and in real-time, by machine-learning algorithms developed by Teracent, a San Mateo, California startup. Google Says : [...]

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Nasty Ad Slips Past Google

Generally you can trust the ads on Google to at least be safe. But that’s not the case right now for the top ad being served on the query “Firefox.” The top ad says it is linking to “Firefox ® OfficiaI Sit?” at the URL www.mozilla.com/firefox/. And that is indeed the official Mozilla Firefox site. But the [...]

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